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Surf clothing
The surfing culture has inspired surf clothing and made it popular. The infusion of surf culture into mainstream America via the film and music industry has made surf apparel nearly ubiquitous. In the 1950s and 60s numerous movies were set on the beaches of Hawaii and California and America's youth flocked around this new fashion trend.
Today the popularity of surf clothing is so large that some of the biggest brand names are even listed on the stock exchange. These companies sponsor professional surfers and contests so that their clothing can appear on broadcast television events. ESPN, MTV, and even major networks now broadcast surfing events.
The world's largest manufacturer of surf clothing is Quicksilver. Quicksilver was founded by two surfers who decided to sell wetsuits for a living. After they redesigned the wetsuit to be specifically engineered for surfers, they introduced a range of products before there was any other competition in the market.
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